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Kenya's economy faces climate change risks: World Bank
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Trump hails 'greatest king' Charles as state visit wraps up
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Drivers help study road-trip mystery: what became of bug splats?
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Oil strikes 4-year peak, stocks rise
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Iran's supreme leader defies US blockade as oil prices soar
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White House against Anthropic expanding Mythos model access: report
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Oil crisis fuels calls to speed up clean energy transition
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European rocket blasts off with Amazon internet satellites
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Nigerian airlines avert shutdown as Mideast war hikes fuel prices
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ArcelorMittal boosts sales but profits squeezed
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German growth beats forecast but energy shock looms
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Air France-KLM trims 2026 outlook over Middle East war impact
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Oil surges 7% to top $126 on Trump blockade warning
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Volkswagen warns of more cost cuts as profits plunge
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Rolls-Royce confident on profits despite Mideast war disruption
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French economy records zero growth in first quarter
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Carmaker Stellantis swings back into profit as sales climb
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Trump warns Iran blockade could last months, sending oil prices soaring
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Denmark's Soren Torpegaard Lund to 'stay true' at Eurovision
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Mamdani calls on King Charles to return Koh-i-Noor diamond
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ECB set to hold rates despite Iran war energy shock
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Samsung Electronics posts record quarterly profit on AI boom
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OMP Ranked in Highest Two Across All Four Use Cases in the 2026 Gartner(R) Critical Capabilities for Supply Chain Planning Solutions: Process Industries
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Meta chief Zuckerberg doubles down on AI spending
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Google-parent Alphabet soars as Meta stumbles over AI costs
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Brazil lowers benchmark rate to 14.5% in second consecutive cut
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Google-parent Alphabet soars as rivals stumble over AI costs
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Anti-Bezos campaign urges Met Gala boycott in New York
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African oil producers defend need to drill at fossil fuel exit talks
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'Gritty' Philadelphia pitches itself as low-cost US World Cup choice
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'I literally was a fool': Musk grilled in OpenAI trial
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OpenAI facing 'waves' of US lawsuits over Canada mass shooting
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Ticket price hikes not affecting summer air travel demand: IATA
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Uber adds hotel booking in push to become 'everything app'
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Oil spikes while stocks slip ahead of US Fed rate decision
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Canada holds key rate steady, says will act if war inflation persists
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Trump warns Iran better 'get smart soon' and accept nuclear deal
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US Fed chief's plans in focus as central bank set to hold rates steady
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German inflation jumps in April as energy costs surge
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UBS first-quarter profits jump 80% on investment banking
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Finnish lift maker Kone acquires German rival TKE, creating giant
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Diving robot explores mystery of France's deepest shipwreck
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Much-needed rains revive Iraq's fabled Mesopotamian Marshes
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Adidas reports higher profits but warns of 'volatile' climate
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TotalEnergies first-quarter profits surge amid Middle East war
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King Charles to stress UK-US cultural, trade ties in New York
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Mercedes-Benz profit slides amid cutthroat Chinese market
Trump vs. EU: A good deal?
At the end of July 2025, US President Donald Trump and EU Commission President Ursula von der Leyen presented a transatlantic trade agreement at the Turnberry golf resort in Scotland, signalling a surprise agreement after months of escalating threats of punitive tariffs. At its heart is a 15% cap on almost all EU goods exported to the United States, while Brussels will in return scrap all tariffs on US industrial goods – a paradigm shift from the previous ‘zero tariff symmetry’.
In addition, the European Union has committed to purchasing US energy worth 750 billion dollars by 2028 and investing 600 billion dollars in American sites. These commitments are intended not only to improve the US trade balance, but also to reduce European dependence on third countries. Steel, aluminium and copper are exempt from the 15 per cent cap – here, surcharges of 50 per cent remain in place, which will hit traditional EU export industries particularly hard.
The legal framework for implementation is a presidential order signed on 31 July, which comes into force seven days later and adjusts the US Harmonised Tariff Schedule accordingly. Washington is selling the result as a ‘historic recalibration’ of trade relations; Brussels emphasises that it has averted an escalation of the announced 30% punitive tariffs and gained planning security.
But criticism in Europe is loud: German Chancellor Friedrich Merz warns of ‘considerable damage’ to competitiveness, while French Prime Minister François Bayrou speaks of a ‘dark day’ for industry. Economists expect many EU companies to have to choose between sacrificing margins and adjusting prices in the US – with potential inflationary and demand effects on both sides of the Atlantic.
In the medium term, the agreement is likely to cause massive shifts in supply chains: the US energy and defence sectors will benefit immediately, while European car and machine manufacturers will increasingly build up production capacities in North America – a trend that is already evident in current investment plans and reveals the complete incompetence of European politicians! However, before the package becomes legally binding, the 27 EU member states and the European Parliament must ‘still’ give their approval; several MEPs have announced a detailed review of the ‘asymmetrical agreement’.
Whether the agreement represents a stable new trade order or merely a respite depends on whether Brussels forces renegotiations – and whether Washington honours its commitments on market opening, investment and tariff reductions in the long term.
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